Ryan Pratt's Résumé

HIGHLIGHTS:

• Adept at managing comprehensive review and analysis of organizational operations, performing financial analysis and modeling, and developing and implementing strategies and solutions that achieve consensus among key stakeholders across organization
• ​Ran top-of-the-funnel SaaS lead-gen programs at SMB that resulted in ~50 qualified leads per sales rep per month
• Experience with mergers & acquisitions 
• Lead company's rebranding efforts and name transition timeline, including: company name selection, tagline development, mission/vision statements, logo design, trademark registration, domain acquisition, marketing material creation, website design, brand architecture updates, and more at gradleaders.com
• Lead the development of multi-million dollar brand and product marketing strategies in conjunction with the CEO at mbafocus.com
• Grew start-up website traffic from 0 to 3,200,000 annual unique visitors at listafterlist.com
• Implemented marketing strategies to increase online orders for multiple e-commerce websites
• Optimized SEO to 1st-page search results and #1 organic listings for multiple keywords for multiple websites and blogs
• Developed small business social networks from 0 to 50,000 Facebook fans, 0 to 20,000 Twitter followers, and 0 to 35,000 YouTube views
• Consulted on various other social, SEO, content, and marketing projects for multiple small businesses including resistancewear.com, mightypetunia.com, workfocusedimprovement.com, purebarre.com, examiner.com, and more
• Nominated for 2008, 2009 & 2010 TechColumbus Innovation Awards
• Finalist for Marketer of the Year in 2013

OVERVIEW:
Ryan Pratt is an analytical marketing executive responsible for strategy and results. He is a tech-savvy early adopter. Ryan has a specialized background in marketing and content with a Baccalaureate from The Ohio State University. He has an accomplished record of implementing viral marketing campaigns, leveraging social networks, increasing visibility online, improving online presence, and growing entrepreneurial and startup businesses. 

Ryan currently holds the primary responsibility for the execution and delivery of a wide variety of social, online, viral, direct, strategic, and brand marketing campaigns. His past and present projects include B2B and B2C advertising via SEO, SEM, SMA, email, direct mail, social media, research articles, press releases, business letters, web site content, blogging and more. Ryan's work is always goal-oriented and completed punctually. His achievements are based on analyzing key performance indicators, examining key research and findings, and developing thoughtful business strategies.

HONORS & AWARDS:

• 2013 American Business Awards Marketer of the Year Finalist
• Columbus Business First, Forty Under 40 Nominee
• B2B Marketing Awards 2013 Rising Stars Nominee
• 2008, 2009 & 2010 TechColumbus Innovation Awards - Outstanding Product Finalist
• Act-On Marketing Automation Software Customer of the Month
• Certified IQ Test Scores of 144 and 133
• Best All-Around Online Student Newspaper 2005 National Winner: Staff, Ohio State University, “The Lantern Online”
• Knowlton School of Architecture Scholars Living & Learning Program Scholarship
• The National Scholars Honor Society
• National Honor Society

EXPERIENCE:

Vice President of Marketing & Research
GradLeaders
April 2008 – Present

• Ran top-of-the-funnel SaaS lead-gen programs that resulted in ~50 qualified leads per sales rep per month
• Developed, managed, and executed Sales, Marketing, and Business Development plans
• Performed critical roles during the merger & acquisition process
• Lead company's rebranding efforts and name transition timeline, including: company name selection, tagline development, mission/vision statements, logo design, trademark registration, domain acquisition, marketing material creation, website design, brand architecture updates, and more
• Developed go-to-market strategy for new undergraduate student recruitment product
• Created investor pitch decks which lead to major capital infusion
• Directed marketing plans for multiple products across various channels
• Managed team of web designers & marketing specialists
• Played integral role in merger communications both internally & externally
• Assisted development team in responsive website launch & interaction (IXD) application redesigns
• Launched new brand with 6 of top 10 first page organic Google search results
• Covered in multiple notable publications including: The Columbus Dispatch; Columbus Business First, Columbus CEO, The Columbus Region, Silicon Hills News, and by Governor John R. Kasich

VP of Marketing 
ListAfterList.com
November 2006 – November 2016

• Promoted website traffic growth from 0 to 300,000 monthly visitors
• Optimized traffic sources to 75% organic search, 7% referral, and 17% direct traffic
• Developed viral marketing plans that lead to thousands of social network referrals each month
• Submitted more than 5,000 lists and reviewed over 20,000 other lists published on website
• Recruited and managed in-house teams and outside contractors
• Created scalable tools for teams of on- and off-site employees/interns
• Developed a gain share and incentive pay system to promote an increase in advertising revenue
• Created key performance measures (KPM) to analyze weekly traffic, revenue, and growth
• Optimized content, layout and ads to increase eCPM
• Wrote popular monthly e-newsletter which was read by more than 3,000 people

Marketing Director 
MBA Focus
April 2008 – September 2015

• Lead the development of brand and product marketing strategy in conjunction with the CEO
• Managed creative team responsible for copywriting, graphic design, and web development
• Implemented marketing strategies to increase online orders YOY for 5 consecutive seasons
• Generated thousands of qualified sales leads based on behavioral scoring
• Optimized SEO to 1st-page search results and #1 organic listings for multiple keywords
• Optimized search engine marketing (SEM) ads to 5% click-through rate (CTR)
• Developed automated email marketing programs to database of over 100,000 active contacts
• Reported and analyzed over 200 key performance indicators (KPI) on a weekly basis
• Redesigned website for optimal UX and UI for 150,000 annual website visitors
• Grew social networks from 0 to 50,000 Facebook fans and 0 to 20,000 Twitter followers
• Created network of over 2,000 industry thought leaders on LinkedIn
• Doubled the registered user count in less than a year
• Managed launch of successful new e-commerce product: MultiPost
• Planned and supported trade show and conference activities for thousands of attendees
• Created various other marketing and content materials including: emails, white papers, surveys, reports, guides, brochures, sell sheets, blog posts, press releases, invitations, flyers, direct mail, advertisements, exhibit materials, web graphics, and more

CMO
Work Focused Improvement®
December 2011 – Present

• Developed website and inbound marketing strategy to generate leads
• Created blog and content marketing plan for prospects and current clients
• Wrote copy and edited existing content to repurpose for web
• Implemented and managed social media accounts on LinkedIn, Facebook, Twitter, and Google+
• Monitored visitor analytics and optimized for organic search engine traffic

OTHER CONSULTING EXPERIENCE & CONTENT PROJECTS

• Pro bono consulting for the 501(c)(3) non-profit organization School Rocks Party Box
• Optimized e-commerce website and recommended content to improve SEO for start-up small business Mighty Petunia 
• Marketed fitness product to promote online B2C e-commerce sales and generate B2B leads for Resistance Wear

• SEO, Social, Copywriting, and UI/UX website updates to increase leads generated through the GPS Yacht Deliveries website
• Promoted the adoption of the Blu-ray format via social media and blogs as a member of the Warner Bros. Entertainment Group's Blu-ray Elite Team
• Wrote and virally marketed 973 movie reviews which generated thousands of followers, fans and subscribers as the National Movie Critic for Examiner.com

• Wrote over 600 blog posts which generated more than 200,000 pageviews for his personal blog at Multitasking Millennial™
• Investigated social media accounts and performed online reputation reviews for Emergency Medicine Physicians 
• Wrote over 20 published hard news articles, features and columns as a Staff Writer for The Ohio State University Newspaper The Lantern

• Wrote newsletters, press briefs, and public service announcements for thousands of employees and students as a Communications Specialist at Columbus Public Schools

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SKILLS & EXPERTISE:

Advertising
Artificial Intelligence
Behavioral Targeting
Blog Marketing
Blogging
Business Analytics
Business Development
Business Intelligence
Content Marketing
Creative Development
Creative Direction
Creative Strategy
Creative Writing
Email Marketing
Employer Branding
German
Graduate Recruitment
Graduate Career Services
HTML
Insights
​Integrated Marketing
KPI Implementation
KPI Reports
Marketing Automation
Mass Email Marketing
Mergers & Acquisitions
Online Advertising
Online Journalism
Online Marketing
Photography
Predictive Analytics
Product Management
Recruitment Advertising
SEM
SEO
SMA
Social Media Integration
Social Media Marketing
Social Media Strategy
Video Editing
Video Production
Wire Framing



TOOLS MASTERED:

Act-On
Adobe Fireworks
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Amazon Associates
Blogger
Camtasia
Constant Contact
D&B Optimizer
Digg
Docusign
DotNetNuke
ExactTarget
Facebook
Facebook Ads
FileZilla (FTP)
Flickr
Foursquare
Google Adsense
Google Adwords
Google Analytics
Google Webmaster Tools
Google+
GoToMeeting
iMovie
Instagram
iOS
iTunes Connect
KnowledgeBase
LinkedIn
LinkedIn Ads
Mac OS X
Microsoft Excel
Microsoft Outlook
Microsoft Paint
Microsoft PowerPoint
Microsoft Word
OnTime
Pinterest
Posterous
SalesForce
SlideRocket
SlideShare
Snagit
StumbleUpon
SurveyMonkey
Tumblr
Twitter
Twitter Ads
Vimeo
Vine
WebEx
Weebly
Windows
Wordpress
YouTube
YouTube Ads

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