Ryan Pratt’s Professional Résumé/CV

HIGHLIGHTS:

• Adept at managing end-to-end marketing and sales operations with 100% efficiency
• Developed plans that increased ARR by 40% YOY, doubled MAUs, and tripled online orders
• Grew start-up website traffic from 0 to 3.2MM annual unique visitors
• Optimized SEO to 1st-page results for multiple keywords for multiple websites
• Built social networks from 0 to 130,000 fans/followers
• Recruited and managed diverse teams of professionals with various experiences
• Consulted on various other growth-oriented projects for small businesses, start-ups & nonprofits
• 3x Nominee for TechColumbus Innovation Awards
• American Business Award Finalist for Marketer of the Year
• Certified IQ Test Score of 144
• Graduate of The Ohio State University
• 10+ Years of Marketing & Sales Leadership Experience

HONORS & AWARDS:

• 2013 American Business Awards Marketer of the Year Finalist
• Columbus Business First, Forty Under 40 Nominee
• B2B Marketing Awards 2013 Rising Stars Nominee
• 2008, 2009 & 2010 TechColumbus Innovation Awards - Outstanding Product Finalist
• Act-On Marketing Automation Software Customer of the Month
• Certified IQ Test Scores of 144
• Best All-Around Online Student Newspaper 2005 National Winner: Staff, Ohio State University, “The Lantern Online”
• Knowlton School of Architecture Scholars Living & Learning Program Scholarship
• The National Scholars Honor Society
• National Honor Society

EXPERIENCE:

Vice President of Sales & Marketing @ GradLeaders
2015 – Present

• Increased SaaS ARR by 40% YOY in first year in new role
• Developed business development playbook that shortened sales cycle by 62%
• Created inbound lead-gen programs that resulted in 75% of total new business revenue
• Launched best practices program resulting in 40% increase in user engagement and +70 NPS
• Lead company's rebranding efforts and name transition
• Performed critical roles during merger & acquisition (M&A) processes 
• Launched new brand with 6 of top 10 first page organic Google search results
• Covered in multiple notable publications including: The Columbus Dispatch; Columbus Business First, Columbus CEO, The Columbus Region, Silicon Hills News, and by Governor John R. Kasich

Marketing Director @ MBA Focus
2008 – 2015

• Implemented marketing strategies to increase online orders YOY for 5 years
• Generated thousands of new qualified sales leads based on behavioral scoring
• Optimized search engine marketing (SEM) ads to 5% click-through rate (CTR)
• Automated email marketing campaigns to database of over 500,000 active contacts
• Managed launch of successful new e-commerce product: MultiPost
• Organized dozens of user conferences resulting in 95%+ satisfaction ratings
• Created various other marketing and sales materials including: emails, white papers, surveys, reports, guides, brochures, sell sheets, blog posts, press releases, invitations, flyers, direct mail, advertisements, exhibit materials, web graphics, and more

VP of Marketing @ ListAfterList.com
 2006 – 2008

• Promoted website traffic growth from 0 to 300,000 monthly visitors
• Optimized traffic sources to 75% organic search, 7% referral, and 17% direct traffic
• Developed viral marketing plans that lead to thousands of social network referrals each month
• Submitted more than 5,000 lists and reviewed over 20,000 other lists published on website
• Recruited and managed in-house teams and outside contractors
• Created scalable tools for teams of on- and off-site employees/interns
• Developed a gain share and incentive pay system to promote an increase in advertising revenue
• Created key performance measures (KPM) to analyze weekly traffic, revenue, and growth
• Optimized content, layout and ads to increase eCPM
• Wrote popular monthly e-newsletter which was read by more than 3,000 people

OTHER CONSULTING EXPERIENCE & CONTENT PROJECTS

• Pro bono consulting for the 501(c)(3) non-profit organization School Rocks Party Box
• Optimized e-commerce website and recommended content to improve SEO for start-up small business Mighty Petunia 
• Developed website and inbound marketing strategy to generate leads at Work Focused Improvement®
• Marketed fitness product to promote online B2C e-commerce sales and generate B2B leads for Resistance Wear

• SEO, Social, Copywriting, and UI/UX website updates to increase leads generated through the GPS Yacht Deliveries website
• Promoted the adoption of the Blu-ray format via social media and blogs as a member of the Warner Bros. Entertainment Group's Blu-ray Elite Team
• Wrote and virally marketed 973 movie reviews which generated thousands of followers, fans and subscribers as the National Movie Critic for Examiner.com

• Wrote over 600 blog posts which generated more than 200,000 pageviews for his personal blog at Multitasking Millennial™
• Investigated social media accounts and performed online reputation reviews for Emergency Medicine Physicians 
• Wrote over 20 published hard news articles, features and columns as a Staff Writer for The Ohio State University Newspaper The Lantern

• Wrote newsletters, press briefs, and public service announcements for thousands of employees and students as a Communications Specialist at Columbus Public Schools

EDUCATION:
Bachelor of Arts Degree in Journalism @ The Ohio State University
 2002 – 2007

• National Scholars Honor Society
• Sports Beat Writer for “The Lantern” University Paper
• Two years in Architecture Living and Learning Program on Academic Scholarship
• Special Olympics Basketball Coach
• 29 ACT Score
• 1290 SAT Score

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SKILLS & EXPERTISE:

Advertising
Behavioral Targeting
Blogging
Business Analytics
Business Development
Business Intelligence Software
Content Marketing
Creative Development
Creative Direction
Creative Strategy
Creative Writing
Email Marketing
Employer Branding
German
Graduate Recruitment
Graduate Career Services
HTML
Insights
​Integrated Marketing
KPI Implementation
KPI Reports
Marketing Automation
Mass Email Marketing
Mergers & Acquisitions
Online Advertising
Online Journalism
Online Marketing
Photography
Predictive Analytics
Product Management
Recruitment Advertising
SEM
SEO
SMA
Social Media Integration
Social Media Marketing
Social Media Strategy
Video Editing
Video Production
Wire Framing



TOOLS MASTERED:

Act-On
Adobe Fireworks
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Amazon Associates
Blogger
Camtasia
Constant Contact
D&B Optimizer
Digg
Docusign
DotNetNuke
ExactTarget
Facebook
Facebook Ads
FileZilla (FTP)
Flickr
Foursquare
Google Adsense
Google Adwords
Google Analytics
Google Webmaster Tools
Google+
GoToMeeting
iMovie
Instagram
iOS
iTunes Connect
KnowledgeBase
LinkedIn
LinkedIn Ads
Looker
​Mac OS X
Microsoft Excel
Microsoft Outlook
Microsoft Paint
Microsoft PowerPoint
Microsoft Word
OnTime
Pinterest
Posterous
SalesForce
SlideRocket
SlideShare
Snagit
StumbleUpon
SurveyMonkey
Tumblr
Twitter
Twitter Ads
Vimeo
Vine
WebEx
Weebly
Windows
Wordpress
YouTube
YouTube Ads

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