About Ryan Pratt

Ryan Pratt is an analytical marketing executive responsible for the development of innovative B2B and B2C strategies as well as the successful execution of creative campaigns to connect students and employers, Googlers to SMBs, and followers with industry experts. He is both a right-brained creative and a left-brained analyst. Ryan is a natural leader with experience managing teams of various strengths and functions. With an accomplished record generating leads, driving revenue, amplifying engagement, implementing viral marketing campaigns, leveraging social networks, increasing brand awareness, improving online presence and growing entrepreneurial startup businesses, Ryan's work is always goal-oriented and completed punctually. His numerous achievements and awards are a result of 10+ years of experience analyzing key performance indicators, interpreting industry trends, and developing thoughtful business plans focused on desired outcomes.

Marketing Executive

As the Vice President of Marketing & Research at GradLeaders, Ryan develops business strategy in conjunction with the CEO and manages a marketing team of designers, specialists and consultants. His team's campaigns have already exceeded expectations, resulting in a 52% growth in website traffic, doubled lead generation, and 6% increase in sales. Ryan recently played a primary role in the merger between MBA Focus and CSO Research then lead the rebranding efforts and name transition timeline. Ryan currently holds the primary responsibility for the execution and delivery of a wide variety of social, online, viral, direct, strategic, product and brand marketing campaigns. His past and present projects include B2B, B2C, H2H advertising via SEO, PPC, SEM, SMA, email, direct mail, social media, research articles, press releases, website content, blogging & more. Ryan is not only responsible for promoting the virtual recruiting products to employers, but also helping schools promote their online career service offerings to their job-seeking students. His innovative B2B marketing plans and creative user-focused ideas have helped GradLeaders connect more than 26,500,000 students to their dream jobs by partnering directly with over 1,000 career centers and 100,000 companies. 

Entrepreneur

Ryan is a tech-savvy early adopter fixated on the front of the innovation bell curve. Beyond his full-time job as the VP Marketing & Research at GradLeaders, Ryan is also a minority owner and advisor at ListAfterList.com, a blogger at Multitasking Millennial™, and an online marketing consultant for hire. Ryan gained invaluable entrepreneurial experience with the rapidly growing startup ListAfterList.com. As the VP of Marketing and minority owner, Ryan implemented business plans that drove website traffic from 0 to 3 million visitors annually and was a major reason for the 2008, 2009, and 2010 TechColumbus Innovation Awards “Outstanding Product” nominations. He is still the site's top-rated and most-active lister. Today, Ryan is working with the team at ListAfterList to launch an entirely redesigned and re-imagined ListAfterList 2.0 -- with more social and content creation features than ever before!  In his free time, Ryan is also an over-indulgent technophile and Star Wars-loving cinephile.  He was even the national movie critic at Examiner.com. His attention-span-sensitive reviews were read by thousands of cinephiles every week. And in 2012, as a member of Warner Bros. Blu-ray Elite Team, Ryan wrote about and hosted movie viewing parties in an effort to promote adoption of the high-definition format. Though no longer writing his "See-it, Rent-it, Skip-it" column, Ryan continues to express his opinions on films through his blog and social networks.

Award-Winning Marketer

Over the first 10 years of his career, Ryan has been recognized for multiple industry awards and was an American Business Awards finalist for Marketer of the Year in 2013.  He was featured in the Columbus Dispatch multiple times for his work at ListAfterList and GradLeaders. He was voted "Act-On Customer of the Month" while at MBA Focus for better aligning sales and marketing functions to significantly increase sales performance and opportunities generated. His creative work and vast experience has also been featured on The Lantern, Columbus Explorer Club, I Love NY, OHventures, Oreo, and (614) Magazine.  Ryan has two independently certified IQ test scores of 144 and 133, a DEV:Q Score of 40.6, ACT Scores of 29 and SAT Scores of 1290, and is an INTJ -A/-T Architect and D/C DiSC Style.

Online Marketing Consultant

Ryan has always been an innovative, early adopter. He joined Facebook in 2005 and Twitter in 2007. Since then, he's joined and grown his network on almost every social media platform that exists. Today, Ryan is responsible for more than 250 different social media accounts with more than 100,000 fans and followers. He's grown Twitter accounts from 0 to 20,000 followers; Facebook pages from 0 to 50,000 likes; and YouTube channels from 0 to 35,000 views. Ryan has also developed and managed multiple websites and blogs, driving traffic, sales and leads organically by the thousands. Ryan's content has been read by more than 10 million people around the world.