Ryan Pratt’s Personal Story
Ryan Pratt is an analytical marketing and sales executive responsible for strategy, execution and growth. He is a natural leader with experience managing teams of various strengths and functions. He is also a loving husband, father, over-indulgent technophile and Star Wars-loving cinephile. He is both a right-brained creative and a left-brained innovator.
Ryan has a specialized background in marketing and content. Over the first 10 years of his career, he has been recognized for multiple industry awards and was an American Business Awards finalist for Marketer of the Year in 2013. Ryan has two independently certified IQ test scores of 144 and 133.
He graduated from The Ohio State University in 2007 with a Bachelor of Arts in Journalism and strong background in Fine Arts (Architecture, Art History, Cinema). During his time at OSU, he was a Buckeye sports beat writer for The Lantern.
Ryan recently played a primary role in the merger between MBA Focus and CSO Research then lead the rebranding efforts as the Vice President of Marketing & Research at GradLeaders. At a SMB like GradLeaders, Ryan wears multiple hats. He is currently responsible for the execution and delivery of a wide variety of digital, direct, strategic, and brand marketing campaigns as well as new business development. His past and present projects include B2B and B2C advertising via SEO, PPC, SEM, SMA, email, direct mail, social media, strategic partnerships, research articles, thought leadership, press releases, business letters, web site content, blogging and more. His team is not only responsible for promoting the virtual recruiting products to employers, but also helping schools promote their online career service offerings to their job-seeking students. His marketing plans and Web 2.o ideas have helped GradLeaders connect more than 26,500,000 students to their dream jobs.
Prior to joining the team at GradLeaders, Ryan gained invaluable entrepreneurial experience with the rapidly growing startup ListAfterList.com. As the VP of Marketing and minority owner, Ryan implemented business plans that drove website traffic from 0 to 3 million visitors annually and was a major reason for the 2008, 2009, and 2010 TechColumbus Innovation Awards nominations for “Outstanding Product.”
Ryan also worked as an independently contracted national movie critic for the Examiner.com. His attention-span-sensitive reviews were read by thousands of cinephiles every week. Though no longer writing his "See-it, Rent-it, Skip-it" column, Ryan continues to express his opinions on films through his blog and social networks. And in 2012, as a member of Warner Bros. Blu-ray Elite Team, Ryan wrote about and hosted movie viewing parties in an effort to promote adoption of the high-definition format.
Today, Ryan works as an online marketing consultant on nights and weekends. He is responsible for more than 250 different social media accounts with more than 100,000 fans and followers. He's grown Twitter accounts from 0 to 20,000 followers; Facebook pages from 0 to 50,000 likes; and YouTube channels from 0 to 35,000 views. Ryan has also developed and managed multiple websites and blogs -- each with 1st page organic search results and organic search traffic. Ryan's content, blogs, websites, eBooks, slide decks, and videos have been viewed by more than 10 million people around the world.
Ryan currently resides in Delaware, Ohio with his wife, Allyson, and sons, Finn and Maxon, near some of his favorite places including: Alum Creek where he kayaks and water skis; the studio where he filmed an infomercial for Resistance Wear (a company he would later consult for); Ohio Stadium where his football Buckeyes continue to dominate the team from up north; the movie theater where he stays up late for newest Star Wars midnight premiere; Flannagan’s Irish pub and pool where he plays competitive sand volleyball; Chipotle where he eats too much too often; and Best Buy where he stands in line with other fanboys for the newest Apple technology. He was born and raised in Canton, Ohio, and has spent every summer of his life at his family cottages on the Finger Lakes in upstate New York.