Consulting Services

Hire Ryan as a consultant for his marketing and content expertise. He will work independently, utilizing freelance and vendor support as needed to meet objectives. 

OBJECTIVE

Ryan will help you design a marketing plan from the ground up (or enhance a current campaign) that is outcome-oriented and focuses on audience assessment, action-oriented messaging, creative campaign development, and an analytical evaluation process. 

BENEFITS

Beginning with the end in mind and creating a thorough plan are cornerstones to successful marketing. Ryan will build a marketing program based on inbound marketing techniques that will result in a successful end result--an end result built with the customer in mind.

Did you know two-thirds of Americans now use social networks. And Facebook has become so large that if it were a country, it would be the 4th largest in the world. Recent reports show that people care more about how their social graph ranks products and services than traditional advertisements (only 14% of consumers trust advertisements while 78% trust peer recommendations); thereby making social marketing a powerful approach to growing a business. Social marketing uses many of the successful techniques used in traditional advertising. However, rather than being product oriented, social marketing is people oriented. Put simply, social marketers sell positive behaviors.

SCOPE OF SERVICES

1.  Industry and competitive research. 
2.  Create new and enhance current marketing campaigns. 

• Create new and enhance old social network accounts 
  
• Create new email marketing campaigns. 
  
• Create a blog. 
  
• Create print marketing materials. 
  
• Update branding. 
  

3.  Create and discover content relevant to your audience. 

• Create content for press releases, newsletters, blogs, and social networks. 
  
• Discover relevant content related to your field/audience. 
  
• Post this content to blogs, social networks, website, etc. 
  

4.  Set up system to track and report progress. 

• Set up a Google Analytics account to track traffic 
  
• Create a simple email template and/or spreadsheet to distribute KPIs
  
• Weekly reports on growth in traffic/sales/leads 

5.  Create plan to continue growth once my services are no longer needed.


COSTS OF PROFESSIONAL FEES

While some inbound marketing techniques are free (i.e. social networks), and some tasks can be automated, there is a major investment in human time and effort involved in making your campaigns interesting and relevant to your target audience. There are two options of payment; you may choose whichever works better for you and your company:

Option A: RESULTS-ORIENTED PAYMENT PLAN
Option B: PART-TIME HOURLY PAYMENT PLAN

For more information, please contact me via email.

OTHER "SOCIAL" SERVICES:

Social Media Setup
Social Media Strategy
Social Network Bio Writing
LinkedIn Resume Review
Ghost Blogging
Instagram for Business
Pinterest for Business
Facebook Pages for Business
Twitter for Business
Google+ Pages for Business
Vine for Business


To get started, fill out this short survey and Ryan will contact with specific recommendations within the next 7 business days:
 for Business | Personal