Ryan Pratt’s Résumé
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HIGHLIGHTS:
EXPERIENCE:
Vice President of Marketing @ Prescribe FIT
2022 - Present
Vice President of Sales & Marketing @ GradLeaders
2015 – 2022
Marketing Director @ MBA Focus
2008 – 2015
VP of Marketing @ ListAfterList.com
2006 – 2008
OTHER CONSULTING EXPERIENCE & MARKETING PROJECTS
EDUCATION:
Bachelor of Arts Degree in Journalism @ The Ohio State University
2002 – 2007
HONORS & AWARDS:
SKILLS & EXPERTISE:
TOOLS MASTERED:
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HIGHLIGHTS:
- Managed end-to-end sales & marketing operations that increased new business revenue and renewal rates
- Helped small businesses grow to $10M+ in annual recurring revenue
- Developed plans that increased ARR by 40% YOY, doubled MAUs, and tripled online orders
- Grew start-up website traffic from 0 to 3.2MM annual unique visitors
- Engaged over 250,000 MAU in SaaS platform
- Optimized SEO to 1st-page search results and #1 organic listings for multiple keywords for multiple SMBs, new websites & blogs
- Developed social networks from 0 to 120,000 followers
- Recruited and managed diverse teams of interns and professionals
- Experienced at change management, mergers & acquisitions
- Developed new companies' go-to-market strategies & rebranding efforts
- Consulted on various other marketing projects for multiple small businesses & nonprofits 3x Nominee for TechColumbus Innovation Awards
- American Business Award Finalist for Marketer of the Year
- Columbus Business First Startup to Watch
- Certified IQ Test Scores of 144
EXPERIENCE:
Vice President of Marketing @ Prescribe FIT
2022 - Present
- Partnering with orthopedic practices around the country to engage their patients in at-home virtual health coaching that reduces pain, improves joint health, lowers A1C, enhances mobility, and better prepares patients for and recover from surgery
- Helping orthopedic patients obtain 5.4% average weight loss in just 16 weeks which drastically improves musculoskeletal (MSK) issues and patient's day-to-day life
- 80%+ of patients stay engaged for 9+ months via our innovative mobile app and weekly care coordinator calls with our experienced coaches
- Implementing a full-service RPM solution where orthopedic practices can earn approximately $2,270 per patient in annual CMS & private insurance reimbursement
Vice President of Sales & Marketing @ GradLeaders
2015 – 2022
- Increased SaaS ARR by 40% YOY in first year in new role
- Developed business development playbook that shortened sales cycle by 62%
- Created inbound lead-gen programs that resulted in 75% of total new business revenue
- Launched best practices program resulting in 40% increase in user engagement and +70 NPS
- Lead company's rebranding efforts and name transition
- Performed critical roles during merger & acquisition (M&A) processes
- Launched new brand with 6 of top 10 first page organic Google search results
- Covered in multiple notable publications including: The Columbus Dispatch; Columbus Business First, Columbus CEO, The Columbus Region, Silicon Hills News, and by Governor John R. Kasich
Marketing Director @ MBA Focus
2008 – 2015
- Implemented marketing strategies to increase online orders YOY for 5 years
- Generated thousands of new qualified sales leads based on behavioral scoring
- Optimized search engine marketing (SEM) ads to 5% click-through rate (CTR)
- Automated email marketing campaigns to database of over 500,000 active contacts
- Managed launch of successful new e-commerce product: MultiPost
- Organized dozens of user conferences resulting in 95%+ satisfaction ratings
- Created various other marketing and sales materials including: emails, white papers, surveys, reports, guides, brochures, sell sheets, blog posts, press releases, invitations, flyers, direct mail, advertisements, exhibit materials, web graphics, and more
VP of Marketing @ ListAfterList.com
2006 – 2008
- Promoted website traffic growth from 0 to 300,000 monthly visitors
- Optimized traffic sources to 75% organic search, 7% referral, and 17% direct traffic
- Developed viral marketing plans that lead to thousands of social network referrals each month
- Submitted more than 5,000 lists and reviewed over 20,000 other lists published on website
- Recruited and managed in-house teams and outside contractors
- Created scalable tools for teams of on- and off-site employees/interns
- Developed a gain share and incentive pay system to promote an increase in advertising revenue
- Created key performance measures (KPM) to analyze weekly traffic, revenue, and growth
- Optimized content, layout and ads to increase eCPM
- Wrote popular monthly e-newsletter which was read by more than 3,000 people
OTHER CONSULTING EXPERIENCE & MARKETING PROJECTS
- Developed go-to-market strategy for innovative new structured on-the-job training (S-OJT) platform SiTUATE
- Created lead-gen automation programs and B2B marketing plans for local print shop Minuteman Press in Lewis Center
- Pro bono consulting for the 501(c)(3) non-profit organization School Rocks Party Box
- Optimized e-commerce website and recommended content to improve SEO for start-up small business Mighty Petunia
- Developed website and inbound marketing strategy to generate leads at Work Focused Improvement®
- Marketed fitness product to promote online B2C e-commerce sales of the Resistance Wear weight vest
- SEO, Social, Copywriting, and UI/UX website updates to increase leads generated through the GPS Yacht Deliveries website
- Promoted the adoption of the Blu-ray format via social media and blogs as a member of the Warner Bros. Entertainment Group's Blu-ray Elite Team
- Wrote and virally marketed 973 movie reviews which generated thousands of followers, fans and subscribers as the National Movie Critic for Examiner.com
- Wrote over 600 blog posts which generated more than 200,000 pageviews for his personal blog at Multitasking Millennial™
- Investigated social media accounts and performed online reputation reviews for Emergency Medicine Physicians
- Wrote over 20 published hard news articles, features and columns as a Staff Writer for The Ohio State University Newspaper The Lantern
- Wrote newsletters, press briefs, and public service announcements for thousands of employees and students as a Communications Specialist at Columbus Public Schools
EDUCATION:
Bachelor of Arts Degree in Journalism @ The Ohio State University
2002 – 2007
- National Scholars Honor Society
- Sports Beat Writer for “The Lantern” University Paper
- Two years in Architecture Living and Learning Program on Academic Scholarship
- Special Olympics Basketball Coach
- 29 ACT Score
- 1290 SAT Score
HONORS & AWARDS:
- American Business Awards Marketer of the Year Finalist
- Columbus Business First, Forty Under 40 Nominee
- Columbus Business First, Startup to Watch
- B2B Marketing Awards Rising Stars Nominee
- 3x TechColumbus Innovation Awards - Outstanding Product Finalist
- Act-On Marketing Automation Software Customer of the Month
- Certified IQ Test Scores of 144
- Best All-Around Online Student Newspaper National Winner: Staff, Ohio State University, “The Lantern Online”
- Knowlton School of Architecture Scholars Living & Learning Program Scholarship
- The National Scholars Honor Society
- National Honor Society
SKILLS & EXPERTISE:
- Advertising
- Behavioral Targeting
- Blogging
- Business Analytics
- Business Development
- Business Intelligence Software
- Content Marketing
- Creative Development
- Creative Direction
- Creative Strategy
- Creative Writing
- Email Marketing
- Employer Branding
- German
- Graduate Recruitment
- Graduate Career Services
- HTML
- Insights
- Integrated Marketing
- KPI Implementation
- KPI Reports
- Marketing Automation
- Mass Email Marketing
- Mergers & Acquisitions
- Online Advertising
- Online Journalism
- Online Marketing
- Photography
- Predictive Analytics
- Product Management
- Recruitment Advertising
- SEM
- SEO
- SMA
- Social Media Integration
- Social Media Marketing
- Social Media Strategy
- Video Editing
- Video Production
- Wire Framing
TOOLS MASTERED:
- Act-On
- Adobe Fireworks
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Amazon Associates
- Blogger
- Bronto
- Camtasia
- Constant Contact
- D&B Optimizer
- Digg
- Docusign
- DotNetNuke
- ExactTarget
- Facebook Ads
- FileZilla (FTP)
- Flickr
- Foursquare
- Google Adsense
- Google Adwords
- Google Analytics
- Google Webmaster Tools
- Google+
- GoToMeeting
- iMovie
- iOS
- iTunes Connect
- Keap
- KnowledgeBase
- LinkedIn Ads
- Looker
- Mac OS X
- Microsoft Excel
- Microsoft Outlook
- Microsoft Paint
- Microsoft PowerPoint
- Microsoft Word
- OnTime
- Posterous
- SalesForce
- SendinBlue
- SlideRocket
- SlideShare
- Snagit
- StumbleUpon
- SurveyMonkey
- Tumblr
- Twitter Ads
- Vimeo
- Vine
- WebEx
- Weebly
- Windows
- Wordpress
- YouTube
- YouTube Ads
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