Ryan Pratt’s Résumé

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​HIGHLIGHTS:
  • Managed end-to-end sales & marketing operations that increased new business revenue and renewal rates
  • ​Helped small businesses grow to $10M+ in annual recurring revenue
  • Developed plans that increased ARR by 40% YOY, doubled MAUs, and tripled online orders
  • Grew start-up website traffic from 0 to 3.2MM annual unique visitors
  •  Engaged over 250,000 MAU in SaaS platform
  • Optimized SEO to 1st-page search results and #1 organic listings for multiple keywords for multiple SMBs, new websites & blogs
  • Developed social networks from 0 to 120,000 followers 
  • Recruited and managed diverse teams of interns and professionals
  • Experienced at change management, mergers & acquisitions
  • Developed new companies' go-to-market strategies & rebranding efforts
  • Consulted on various other marketing projects for multiple small businesses & nonprofits 3x Nominee for TechColumbus Innovation Awards
  • American Business Award Finalist for Marketer of the Year
  • Columbus Business First Startup to Watch
  • Certified IQ Test Scores of 144 

EXPERIENCE:

Vice President of Marketing @ Prescribe FIT
2022 - Present
  • Developed marketing & sales plans that helped the healthcare tech startup grow 3x in a single year
  • Launched a patient outreach program to educate and engage 65+yos in our mobile app and virtual health coaching program that was 8x more effective than traditional in-office referrals
  • Designed a health coaching playbook and user retention strategies that helped retain 80% of patients for 9+ months
  • Created inbound and outbound marketing campaigns to generate interest in an all-new ancillary service category for busy orthopedic physicians and their staff
  • Developed a recruitment marketing campaign to attract hundreds of medical assistants each month as right-fit candidates for our virtual health coaching roles

Vice President of Sales & Marketing @ GradLeaders
2015 – 2022
  • Increased SaaS ARR by 40% YOY in first year in new role
  • Developed business development playbook that shortened sales cycle by 62%
  • Created inbound lead-gen programs that resulted in 75% of total new business revenue
  • Launched best practices program resulting in 40% increase in user engagement and +70 NPS
  • Lead company's rebranding efforts and name transition
  • Performed critical roles during merger & acquisition (M&A) processes 
  • Launched new brand with 6 of top 10 first page organic Google search results
  • Covered in multiple notable publications including: The Columbus Dispatch; Columbus Business First, Columbus CEO, The Columbus Region, Silicon Hills News, and by Governor John R. Kasich

Marketing Director @ MBA Focus
2008 – 2015
  • Implemented marketing strategies to increase online orders YOY for 5 years
  • Generated thousands of new qualified sales leads based on behavioral scoring
  • Optimized search engine marketing (SEM) ads to 5% click-through rate (CTR)
  • Automated email marketing campaigns to database of over 500,000 active contacts
  • Managed launch of successful new e-commerce product: MultiPost
  • Organized dozens of user conferences resulting in 95%+ satisfaction ratings
  • Created various other marketing and sales materials including: emails, white papers, surveys, reports, guides, brochures, sell sheets, blog posts, press releases, invitations, flyers, direct mail, advertisements, exhibit materials, web graphics, and more

VP of Marketing @ ListAfterList.com
 2006 – 2008
  • Promoted website traffic growth from 0 to 300,000 monthly visitors
  • Optimized traffic sources to 75% organic search, 7% referral, and 17% direct traffic
  • Developed viral marketing plans that lead to thousands of social network referrals each month
  • Submitted more than 5,000 lists and reviewed over 20,000 other lists published on website
  • Recruited and managed in-house teams and outside contractors
  • Created scalable tools for teams of on- and off-site employees/interns
  • Developed a gain share and incentive pay system to promote an increase in advertising revenue
  • Created key performance measures (KPM) to analyze weekly traffic, revenue, and growth
  • Optimized content, layout and ads to increase eCPM
  • Wrote popular monthly e-newsletter which was read by more than 3,000 subscribers


OTHER CONSULTING EXPERIENCE & MARKETING PROJECTS
  • Produced marketing campaigns that helped Moby Dick 3PL reach maximum capacity in their original fulfillment and distribution center 
  • Developed go-to-market strategy for innovative new structured on-the-job training (S-OJT) platform SiTUATE
  • Created sales & marketing plan that generated 2x the number of new customers YOY for Minuteman Press in Lewis Center
  • Pro bono consulting for the 501(c)(3) non-profit organization School Rocks Party Box
  • Optimized e-commerce website and recommended content to improve SEO for start-up small business Mighty Petunia 
  • Developed website and inbound marketing strategy to generate leads at Work Focused Improvement®
  • Marketed fitness product to promote online B2C e-commerce sales of the Resistance Wear weight vest
  • SEO, Social, Copywriting, and UI/UX website updates to increase leads generated through the GPS Yacht Deliveries website
  • Promoted the adoption of the Blu-ray format via social media and blogs as a member of the Warner Bros. Entertainment Group's Blu-ray Elite Team
  • Wrote and virally marketed 973 movie reviews which generated thousands of followers, fans and subscribers as the National Movie Critic for Examiner.com
  • Wrote newsletters, press briefs, and public service announcements for thousands of employees and students as a Communications Specialist at Columbus Public Schools


EDUCATION:
Bachelor of Arts Degree in Journalism @ The Ohio State University
 2002 – 2007
  • National Scholars Honor Society
  • Sports Beat Writer for “The Lantern” University Paper
  • Two years in Architecture Living and Learning Program on Academic Scholarship
  • Special Olympics Basketball Coach
  • 29 ACT Score
  • 1290 SAT Score


HONORS & AWARDS:
  • American Business Awards Marketer of the Year Finalist
  • Columbus Business First, Forty Under 40 Nominee
  • Columbus Business First, Startup to Watch
  • B2B Marketing Awards Rising Stars Nominee
  • 3x TechColumbus Innovation Awards - Outstanding Product Finalist
  • Act-On Marketing Automation Software Customer of the Month
  • Certified IQ Test Scores of 144
  • Best All-Around Online Student Newspaper National Winner: Staff, Ohio State University, “The Lantern Online”
  • Knowlton School of Architecture Scholars Living & Learning Program Scholarship
  • The National Scholars Honor Society
  • National Honor Society

​
SKILLS & EXPERTISE:
  • Advertising
  • Behavioral Targeting
  • Blogging
  • Business Analytics
  • Business Development
  • Business Intelligence Software
  • Content Marketing
  • Creative Development
  • Creative Direction
  • Creative Strategy
  • Creative Writing
  • Email Marketing
  • Employer Branding
  • German
  • Graduate Recruitment
  • Graduate Career Services
  • HTML
  • Insights
  • ​Integrated Marketing
  • KPI Implementation
  • KPI Reports
  • Marketing Automation
  • Mass Email Marketing
  • Mergers & Acquisitions
  • Online Advertising
  • Online Journalism
  • Online Marketing
  • Photography
  • Predictive Analytics
  • Product Management
  • Recruitment Advertising
  • SEM
  • SEO
  • SMA
  • Social Media Integration
  • Social Media Marketing
  • Social Media Strategy
  • Video Editing
  • Video Production
  • Wire Framing


TOOLS MASTERED:
  • Act-On
  • Adobe Fireworks
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Amazon Associates
  • Blogger
  • Bronto
  • Camtasia
  • Constant Contact
  • D&B Optimizer
  • Digg
  • Docusign
  • DotNetNuke
  • ExactTarget
  • Facebook
  • Facebook Ads
  • FileZilla (FTP)
  • Flickr
  • Foursquare
  • Google Adsense
  • Google Adwords
  • Google Analytics
  • Google Webmaster Tools
  • Google+
  • GoToMeeting
  • iMovie
  • Instagram
  • iOS
  • iTunes Connect
  • Keap
  • KnowledgeBase
  • LinkedIn
  • LinkedIn Ads
  • Looker
  • ​Mac OS X
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Paint
  • Microsoft PowerPoint
  • Microsoft Word
  • OnTime
  • Pinterest
  • Posterous
  • SalesForce
  • SendinBlue
  • SlideRocket
  • SlideShare
  • Snagit
  • StumbleUpon
  • SurveyMonkey
  • Tumblr
  • Twitter
  • Twitter Ads
  • Vimeo
  • Vine
  • WebEx
  • Weebly
  • Windows
  • Wordpress
  • YouTube
  • YouTube Ads

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