Managed end-to-end sales & marketing operations that increased new business revenue and renewal rates
Helped small businesses grow to $10M+ in annual recurring revenue
Developed plans that increased ARR by 40% YOY, doubled MAUs, and tripled online orders
Grew start-up website traffic from 0 to 3.2MM annual unique visitors
Engaged over 250,000 MAU in SaaS platform
Optimized SEO to 1st-page search results and #1 organic listings for multiple keywords for multiple businesses
Developed social networks from 0 to 130,000 followers
Recruited and managed diverse teams of interns and professionals
Experienced at change management, mergers & acquisitions
Developed new companies' go-to-market strategies & rebranding efforts
Consulted on various other marketing projects for multiple small businesses & nonprofits
3x Nominee for TechColumbus Innovation Awards
American Business Award Finalist for Marketer of the Year
Columbus Business First Startup to Watch
Certified IQ Test Scores of 144

2022-PRESENT

Developed marketing & sales plans that helped the healthcare tech startup grow 3x in a single year

Launched a patient outreach program to educate and engage candidates in our mobile app and virtual health coaching program that was 8x more effective than traditional in-office referrals
Designed a health coaching playbook and user retention strategies that resulted in +71 "Excellent" NPS scores and helped retain 80% of patients for 9+ months
Created inbound and outbound marketing campaigns to generate interest in an all-new ancillary service category that resulted in 1 new orthopedic physician client per day
Implemented a new CRM that immediately doubled productivity and results
Developed a recruitment marketing campaign to attract hundreds of medical assistants each month as right-fit candidates for our virtual health coaching roles

2015-2022

Increased SaaS ARR by 40% YOY in first year in new role
Developed business development playbook that shortened sales cycle by 62%
Created inbound lead-gen programs that resulted in 75% of total new business revenue
Launched best practices program resulting in 40% increase in user engagement and +70 NPS
Lead company's rebranding efforts and name transition
Performed critical roles during merger & acquisition (M&A) processes
Launched new brand with 6 of top 10 first page organic Google search results
Covered in multiple notable publications including: The Columbus Dispatch; Columbus Business First, Columbus CEO, The Columbus Region, Silicon Hills News, and by Governor John R. Kasich

2008-2015

Implemented marketing strategies to increase online orders YOY for 5 years
Generated thousands of new qualified sales leads based on behavioral scoring
Optimized search engine marketing (SEM) ads to 5% click-through rate (CTR)
Automated email marketing campaigns to database of over 500,000 active contacts
Managed launch of successful new e-commerce product: MultiPost
Organized dozens of user conferences resulting in 95%+ satisfaction ratings
Created various other marketing and sales materials including: emails, white papers, surveys, reports, guides, brochures, sell sheets, blog posts, press releases, invitations, flyers, direct mail, advertisements, exhibit materials, web graphics, and more

Promoted website traffic growth from 0 to 300,000 monthly visitors
Optimized traffic sources to 75% organic search, 7% referral, and 17% direct traffic
Developed viral marketing plans that lead to thousands of social network referrals each month
Submitted more than 5,000 lists and reviewed over 20,000 other lists published on website
Recruited and managed in-house teams and outside contractors
Created scalable tools for teams of on- and off-site employees/interns
Developed a gain share and incentive pay system to promote an increase in advertising revenue
Created key performance measures (KPM) to analyze weekly traffic, revenue, and growth
Optimized content, layout and ads to increase eCPM
Wrote popular monthly e-newsletter which was read by more than 3,000 subscribers

2006-2008

Produced marketing campaigns that helped Moby Dick 3PL reach maximum capacity in their original fulfillment and distribution center

Developed go-to-market strategy for innovative new structured on-the-job training (S-OJT) platform SiTUATE
Created sales & marketing plan that generated 2x the number of new customers YOY for Minuteman Press in Lewis Center
Pro bono consulting for the 501(c)(3) non-profit organization School Rocks Party Box
Optimized e-commerce website and recommended content to improve SEO for start-up small business Mighty Petunia
Developed website and inbound marketing strategy to generate leads at Work Focused Improvement®
Marketed fitness product to promote online B2C e-commerce sales of the Resistance Wear weight vest

SEO, Social, Copywriting, and UI/UX website updates to increase leads generated through the GPS Yacht Deliveries website
Promoted the adoption of the Blu-ray format via social media and blogs as a member of the Warner Bros. Entertainment Group's Blu-ray Elite Team
Wrote and virally marketed 973 movie reviews which generated thousands of followers, fans and subscribers as the National Movie Critic for Examiner.com

Wrote over 600 blog posts which generated more than 200,000 pageviews for his personal blog at Multitasking Millennial™
Investigated social media accounts and performed online reputation reviews for Emergency Medicine Physicians
Wrote over 20 published hard news articles, features and columns as a Staff Writer for The Ohio State University Newspaper The Lantern
Wrote newsletters, press briefs, and public service announcements for thousands of employees and students as a Communications Specialist at Columbus Public Schools

2002-2007

RYAN PRATT